Check out the full list of award categories that can be entered. All work entered should have aired/first appeared between 6 July 2024 to 4 July 2025.
First Entry deadline - 9 May 2025
This category recognises commercials that demonstrate exceptional direction in commercial production.
The commercial must have aired on TV, cinema or online.
The category is divided into three, duration-based subcategories: Up to and including 60-seconds; from 61-seconds to three-minutes inc; and above three minutes.
There is no duration-cap for this category and long-form 'branded entertainment' pieces are eligible as long as a brand is attached.
All entries must be the final, aired/brand-hosted version of the spots; director cut versions are not permitted.
This category recognises commercials that demonstrate exceptional direction in commercial production.
The commercial must have aired on TV, cinema or online.
The category is divided into three, duration-based subcategories: Up to and including 60-seconds; from 61-seconds to three-minutes inc; and above three minutes.
There is no duration-cap for this category and long-form 'branded entertainment' pieces are eligible as long as a brand is attached.
All entries must be the final, aired/brand-hosted version of the spots; director cut versions are not permitted.
This category recognises commercials that demonstrate exceptional direction in commercial production.
The commercial must have aired on TV, cinema or online.
The category is divided into three, duration-based subcategories: Up to and including 60-seconds; from 61-seconds to three-minutes inc; and above three minutes.
There is no duration-cap for this category and long-form 'branded entertainment' pieces are eligible as long as a brand is attached.
All entries must be the final, aired/brand-hosted version of the spots; director cut versions are not permitted.
This category recognises commercials that showcase exceptional cinematography.
The commercial must have aired on TV, cinema or online.
There is no duration-cap for this category and long-form 'branded entertainment' pieces are eligible as long as a brand is attached.
For longer-form pieces, if there are certain sections you feel the judges should pay closer attention to, these can be included as an additional clip.
All entries must be the final, aired/brand-hosted version of the spots; director cut versions are not permitted.
This category recognises commercials that showcase exceptional cinematography.
The commercial must have aired on TV, cinema or online.
There is no duration-cap for this category and long-form 'branded entertainment' pieces are eligible as long as a brand is attached.
For longer-form pieces, if there are certain sections you feel the judges should pay closer attention to, these can be included as an additional clip.
All entries must be the final, aired/brand-hosted version of the spots; director cut versions are not permitted.
This category recognises commercials and campaigns that have a truly brilliant idea at their core. The campaign can involve disparate elements (digital, OOH, print, experiential, etc), but there must be a filmic element. The lead commercial can have aired on TV, cinema or online.
The category is divided into two, duration-based subcategories: Up to and including two minutes; and above two minutes. There is no duration-cap for this category and long-form ‘branded entertainment’ pieces are eligible as long as a brand is attached.
Case study films can be entered if they are accompanied by the full-length filmic elements. All entries must be the final, aired/brand-hosted version of the spots; director cut versions are not permitted.
PLEASE NOTE - Charity/PSA campaigns are not eligible for this category
This category recognises commercials and campaigns that have a truly brilliant idea at their core. The campaign can involve disparate elements (digital, OOH, print, experiential, etc), but there must be a filmic element. The lead commercial can have aired on TV, cinema or online.
The category is divided into two, duration-based subcategories: Up to and including two minutes; and above two minutes. There is no duration-cap for this category and long-form ‘branded entertainment’ pieces are eligible as long as a brand is attached.
Case study films can be entered if they are accompanied by the full-length filmic elements. All entries must be the final, aired/brand-hosted version of the spots; director cut versions are not permitted.
PLEASE NOTE - Charity/PSA campaigns are not eligible for this category
This category recognises commercials that showcase the very best of editing. The commercial must have aired on TV, cinema or online.
The category is divided into three, duration-based subcategories: Up to and including 60-seconds; from 61-seconds to three-minutes inc; and above three minutes.
There is no duration-cap for this category and long-form 'branded entertainment' pieces are eligible as long as a brand is attached. For longer-form pieces, if there are certain sections you feel the judges should pay closer attention to, these can be included as an additional clip.
All entries must be the final, aired/brand-hosted version of the spots; director cut versions are not permitted.
This category recognises commercials that showcase the very best of editing. The commercial must have aired on TV, cinema or online.
The category is divided into three, duration-based subcategories: Up to and including 60-seconds; from 61-seconds to three-minutes inc; and above three minutes.
There is no duration-cap for this category and long-form 'branded entertainment' pieces are eligible as long as a brand is attached. For longer-form pieces, if there are certain sections you feel the judges should pay closer attention to, these can be included as an additional clip.
All entries must be the final, aired/brand-hosted version of the spots; director cut versions are not permitted.
This category recognises commercials that showcase the very best of editing. The commercial must have aired on TV, cinema or online.
The category is divided into three, duration-based subcategories: Up to and including 60-seconds; from 61-seconds to three-minutes inc; and above three minutes.
There is no duration-cap for this category and long-form 'branded entertainment' pieces are eligible as long as a brand is attached. For longer-form pieces, if there are certain sections you feel the judges should pay closer attention to, these can be included as an additional clip.
All entries must be the final, aired/brand-hosted version of the spots; director cut versions are not permitted.
This category recognises the importance of finding the right performer or performers for the job. The actors that can’t be ignored. The cast that completes the picture.
The commercial must have aired on TV, cinema or online.
There is no duration-cap for this category and long-form ‘branded entertainment’ pieces are eligible as, let’s face it, they’re ads too. There just has to be a brand attached. For longer-form pieces, if there are certain sections you feel the judges should pay closer attention to, these can be included as an additional clip.
All entries must be the final, aired/brand-hosted version of the spots; director cut versions are not permitted.
This category celebrates the talented art departments and production designers that ingeniously create the physical world in which the work takes place. The commercial must have aired on TV, cinema or online.
There is no duration-cap for this category and long-form 'branded entertainment' pieces are eligible as long as a brand is attached. For longer-form pieces, if there are certain sections you feel the judges should pay closer attention to, these can be included as an additional clip.
All entries must be the final, aired/brand-hosted version of the spots; director cut versions are not permitted.
This category celebrates the talented costume designers and stylists whose artistry and skills make productions look amazing.
The commercial must have aired on TV, cinema or online.
There is no duration-cap for this category and long-form 'branded entertainment' pieces are eligible as long as a brand is attached. For longer-form pieces, if there are certain sections you feel the judges should pay closer attention to, these can be included as an additional clip.
All entries must be the final, aired/brand-hosted version of the spots; director cut versions are not permitted.
This category celebrates the audio engineers and sound designers integral to every successful campaign.
The commercial must have aired on TV, cinema or online.
There is no duration-cap for this category and long-form 'branded entertainment' pieces are eligible as long as a brand is attached. For longer-form pieces, if there are certain sections you feel the judges should pay closer attention to, these can be included as an additional clip.
All entries must be the final, aired/brand-hosted version of the spots; director cut versions are not permitted.
This category recognises the role of music in bringing together a commercial. The submitted spot can use licensed or custom-composed music as the category focuses on how the music enhances the campaign as a whole.
The commercial must have aired on TV, cinema or online.
There is no duration-cap for this category and long-form 'branded entertainment' pieces are eligible as long as a brand is attached. For longer-form pieces, if there are certain sections you feel the judges should pay closer attention to, these can be included as an additional clip.
All entries must be the final, aired/brand-hosted version of the spots; director cut versions are not permitted.
This category looks at 2D animation in all of its forms. The work can be entirely animated or use animation to augment filmed footage.
The commercial must have aired on TV, cinema or online.
There is no duration-cap for this category and long-form 'branded entertainment' pieces are eligible as long as a brand is attached. For longer-form pieces, if there are certain sections you feel the judges should pay closer attention to, these can be included as an additional clip.
All entries must be the final, aired/brand-hosted version of the spots; director cut versions are not permitted.
This category looks at 3D animation in all of its forms. The work can be entirely animated or use animation to augment filmed footage.
The commercial must have aired on TV, cinema or online.
There is no duration-cap for this category and long-form 'branded entertainment' pieces are eligible as long as a brand is attached. For longer-form pieces, if there are certain sections you feel the judges should pay closer attention to, these can be included as an additional clip.
All entries must be the final, aired/brand-hosted version of the spots; director cut versions are not permitted.
This category recognises the use of visual effects to bring commercials to life.
There is no duration-cap for this category and long-form 'branded entertainment' pieces are eligible as long as a brand is attached. For longer-form pieces, if there are certain sections you feel the judges should pay closer attention to, these can be included as an additional clip. VFX breakdowns can also be useful if you feel some artistry might be missed.
All entries must be the final, aired/brand-hosted version of the spots; director cut versions are not permitted.
This category recognises exceptional writing at the core of a campaign. The campaign can involve disparate elements (digital, print, experiential, etc), but there must be a filmic element. The lead commercial must have aired on TV, cinema or online.
There is no duration-cap for this category and long-form 'branded entertainment' pieces are eligible as long as a brand is attached.
All entries must be the final, aired/brand-hosted version of the spots; director cut versions are not permitted.
This category focuses on commercials that demonstrate exceptional craft for the benefit of charitable organizations or Public Service Announcements (PSA)
The commercial must have aired on TV, cinema or online.
There is no duration-cap for this category and long-form 'branded entertainment' pieces are eligible as long as a brand is attached.
All entries must be the final, aired/brand-hosted version of the spots; director cut versions are not permitted.
This category is to find the best up-and-coming directorial talent from Asia Pacific. The individual should be based in Asia Pacific and cannot have been working professionally within the industry (i.e. creating branded work or music videos through a production company) before January 2021.
Entries can include up to three pieces of relevant work and can include aired commercials, test spots, music videos and short films of no more than 10 minutes. For aired work, all entries must be the final, aired version of the spots; director cut versions are not permitted.
Work for this category includes anything created after 8 July 2023. Entries to this category can be English or non-English language, but any non-English language entries must include English subtitles for judging purposes.
| Entry Deadline 1 | Entry Deadline 2 | Final Entry Deadline | |
| 9 May 2025 | 6 June 2025 | 4 July 2025 | |
| 1 - 4 entries | $249 per entry | $309 per entry | $359 per entry |
| 5+ entries | $224 per entry | $279 per entry | $323 per entry |
You may enter as many categories as you like, however each entry must be treated as a separate entry and payment made for each.