Creative Director, Commercial Sound, Harbor Picture Company
George Castle is a Creative Director and award-winning Sound Designer with extensive experience in advertising, feature films, and immersive audio. His work spans high-profile campaigns for global brands such as Nike, McDonald’s, Burberry, Tesco, Adidas, and Toyota. George’s expertise covers a broad range of disciplines, from sound design and re-recording mixing to sound supervision and bespoke soundscapes for a variety of mediums.
Over the course of his career, George has worked in some of London’s leading studios, building a reputation for technical precision and creative versatility. His sound design has been recognised with multiple Kinsale Shark Awards and Music & Sound Awards Finalist honours. Recent highlights include sound design for Travis Scott 4×4, Riyadh Season – Esports, Nike's Scary Good campaign, and Mafiathon 3 with Kai Cenat.
George’s approach to sound design is grounded in close collaboration with directors, creatives, and producers to ensure each project’s vision is fully realised. His client-centric approach has led to long-standing relationships with top creatives and brands, enhancing projects through his ability to translate creative briefs into powerful and memorable soundscapes.
In addition to his work on commercial projects, George is committed to mentoring the next generation of sound designers. He has guided emerging talent in the industry, sharing his knowledge and fostering an environment of collaboration and innovation. George’s leadership style emphasises teamwork and the sharing of ideas, ensuring that each project benefits from the collective expertise of the entire sound team.
