Director & Photographer, Art Practice
Maria Lax is a Finnish photographer and director based in London. Maria’s work reflects her fascination with folklore, beliefs and the otherworldly; themes that flow effortlessly into her work.
Her commercial portfolio includes collaborations with leading brands such as Apple, Channel 4, Vogue Italia, Chanel, Virgin Records and Samsung. Her first directing job was one of the multi-award winning Channel 4 idents, and since then she has been nominated for Young Directors Award in Cannes 2025, and 'Most Promising Commercial Director' by Creative Circle Awards 2025.
Maria’s work was recently on display at The National Portrait Gallery as part of the Taylor Wessing Portrait Photo Prize and has been exhibited in over 14 countries. Lax has published two photographic books, Taken by the Tide (Nazraeli Press, 2023) and Some Kind of Heavenly Fire (Setanta Books, 2020), both with sold out editions, and the latter with a cult following. Her third book, Stray Sod delving into Irish folklore is due out in 2026.