Founder, Lief
Lief has been a career-long ambition for Mars, whose body of work across 20+ years has won numerous awards, including D&AD, British Arrows, Tribeca X, as well as the Grand Prix at Cannes Lions. She introduced impressive talents to advertising, with major first pieces of work for global clients with something to say, all the while adding a playful twist and inventive spirit to consistently create room for creativity in storytelling.
Founded by Margo Mars in 2017, Lief is dedicated to making high-quality work and providing access to global filmmaking talents with an unmistakably individual style. Her background provides critical insight for guiding artist conversations within ambitious brand projects, ensuring both creative excellence and strategic alignment.
Filmmakers on Lief’s exclusive roster include Harry Wootliff (True Things), Misan Harriman (The After), Haifaa Al Mansour (Wadjda, Nike What If You Can?), Myriam Raja (Top Boy), and Molly Gordon (The Bear, Theatre Camp).
Keen to continue strengthening its offering, Mars serves as a catalyst for the studio’s vision, boldly responding to today’s cultural and advertising landscape by launching an end-to-end venture model (from strategy to distribution) with Lief Entertainment Company: the dedicated premium entertainment studio for auteur brands.
