ErikReiff

CCO/Founding Partner, Black Cat White Cat Music

Erik Reiff has spent over a decade creating music across video games, advertising, and beyond. Born in Manila and raised in Tokyo, he honed his craft at the Liverpool Institute for Performing Arts, where he had a songwriting lesson with Sir Paul McCartney. In Tokyo, he has produced and direct artists, contributing to titles like Final Fantasy and Metal Gear Solid.

Since 2016, Erik has worked on global campaigns for brands like Nissan, Uniqlo, and Audi, earning awards such as the Cannes Lions Grand Prix, Ad Fest Lotus, and Clios. He balances advertising work with film, TV, and artist projects, while also serving as a juror for Ad Fest, One Show, Ciclope Asia, and Dubai Lynx.

Black Cat White Cat Music

Meet the other judges

Afshan Hussain Shaikh Alejandro Gómez Alex Holmes Alistair Ferrier Andy Del Rosario Anna Fawcett Asheen Naidu Aundrea Bligh Azuna Saito Becky Yeung Bomee Lee Cam Dowsett Charu Menon Delaney de la Harpe Dennis Kung Diana Ganea Emma Daines Genevieve Triquet George Mackenzie Georgia Collins Geri Docherty Grégoire Lière Guilherme Machado Hoji Tsuchiya Jason Feng Justin Butler Kanit Mingmuang Kate Cornish Katie Mackin Katie Milwright ACS Kep Bruinsma Kieran Fowler NZCS ACS Laura Noonan Leila Gaabi Livia Zhang Maan Bautista Manon Grossard Margot Wilson Mark Carbone Max Walter Michael Ahmadzadeh Nicole Jauncey Nikhil Panjwani Nilima Eriyat Paphawee J. Peta Einberg Pia Chaudhuri Priya Seth IWCC ISC Priyank Prem Kumar Rachael Ford-Davies Reiko Mori Romain Cailliez Ruriko Takahashi Ryan Brett Ryan Dickinson Ryan Fitzgerald Sarah Cooper Seulki Lee Shruthi Subramaniam Sneha Iype Sophie Haydon Stefan Coory Stefan Hunt Steven Jones-Evans Steven Marolho Steven Spencer Tak Kuroha Tal Shub Tamon Fujimi Tilak Goswami Tim Mauger Udit Joshi Valerie Madon Vicki Dang Wei Wei Gwee Yimeng Zhang Yuya Mimasu Ziga Zupancic NZCS

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