Creative Co-Founder, ABEL
An award-winning creative leader and co-founder of the trans-Tasman agency ABEL, Nicole Jauncey champions a collaborative "roll up your sleeves" philosophy that rejects traditional agency bureaucracy in favor of direct, high-level strategic partnership. They pioneered a direct-to-source model across Australia and New Zealand, attracting global brands like Google, Red Bull, and Macquarie Bank by aligning bold creative vision with rigorous business objectives.