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SnehaIype
Founder Partner & Executive Producer, Nirvana Films
As one half of the Director Producer duo that founded ‘Nirvana Films’, Sneha Iype has produced films now for 25 years.
Under her supervision, ‘Nirvana Films’ has been consecutively listed as the ‘Best Ad Film Production House', Brand Equity, The Economic Times from 2007 onwards in India and have won several awards for the work both in India and internationally .
Iype’s vision helped ‘Nirvana Films’ grow from a single Director company to include a panel of Directors and Producers credited with creating some iconic commercials across brand categories.
Giving voice to the ad film production scenario in India, Iype has been on Jury Panels at Cannes for Film Craft, Spikes Asia, Ciclope - Berlin and Japan, a Speaker at TEDx, Panel Moderator, participant and Jury member for Good Ads Matter, Kyoorius awards, and has been invited to guest lectures at management schools , media colleges, and conducted sessions for corporates on ad film making.
Iype is a creative producer and has focussed her energy on building a company that helps brands tell their stories in the most engaging way, by efficiently facilitating everything the commercial needs.
To her, the team she has built is the most valuable asset along with each collaborator.
She could be considered a master juggler because apart from managing work and people, she manages 3 children, 1 spouse, 2 mums, 5 dogs, 2 cats and juggles several challenging duties with absolute calm.