Co-Founder / EP, Common People Studio
With over 30 years in brand strategy, entertainment marketing, and content production, Tony Roberts has led teams across multiple offices, built agencies in London and LA, and driven growth through smart commercial strategies. He has developed a children’s TV brand, overseen business investments, and created ecosystems that maximise commercial opportunities.
His career spans launching European offices, advising on content distribution and acquisitions, and co-founding a production company producing commercials, music promos, and films. This business has gone from strength to strength in what has become a very competitive landscape with the shifting commissioning patterns of work and the emergence of other technologies.
In 2024 he co-founded AI studio FUTURE CREA+IVES working with agencies and brands for campaigns across the UK, Europe and US.
