JonElsom

Executive Creative Director, Global Brands, McCann London

Jon has over 30 years of experience as a copywriter, CD, ECD and CCO in top agencies. In his time he's turned sex into a lottery for the NHS, made inanimate objects fly for the RAF, unleashed knitted characters who only say 'C'mon' for Vauxhall, put the 'Urge' back into Burger King, turned everyone into a movie star with AI for Qatar Airways, made a suncream that feeds coral reefs, revamped Mastercard with venn diagrams, saved women from domestic abuse during lockdown and shown the UK's dogs venting about being blamed for their owners' farts. Jon is more passionate than ever about the power of ideas to cut through, transform brands and change the world. He's currently Executive Creative Director, Global Brands, at McCann London.

Meet the other judges

Adam Singodia Ak Simba Alexis Delanoue Anna MacDonald Anthony Moore Asma Humayun Berni Brungs Callum Harrison Celal Burak Özgül Danny Fleet Ebba Hult Eden Read Ellen Crane Erin Simon Filipa Maurício Flaura Atkinson Freddie Waters Fx Goby Imraan Christian Jermaine Edwards Kholoud Etman Marie Archambeaud Nadia Alken Naghmeh Pour Nawaal Hendricks Olissa Rogers Poppy Manning Rachael Spann Selma Nicholls Sherif Mounir Sim Sidhu Tash Beecher ZuBeDa Portia Cele Warren Gray

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