SimSidhu

Creative, BBH

Sim Sidhu is an award-winning creative at BBH London, and one half of creative duo SimKat alongside creative partner Katy David.

Before advertising, Sidhu trained and worked as an architect, before swapping buildings for ads through the BBH Barn. Since then, she’s created work for brands including Burger King, Audi, Monzo and Barnardos, spanning everything from films and iconic outdoor to bookshop pop-ups and musical scores made from the sound of Audi engines.

In 2025, Sim and Katy were named Best Emerging Team at the Campaign BIG Awards, winning the Tony Cullingham Award, alongside picking up multiple Creative Circle awards for their work.

BBH

Meet the other judges

Adam Singodia Ak Simba Alexis Delanoue Anna MacDonald Anthony Moore Asma Humayun Berni Brungs Callum Harrison Celal Burak Özgül Danny Fleet Ebba Hult Eden Read Ellen Crane Erin Simon Filipa Maurício Flaura Atkinson Freddie Waters Fx Goby Imraan Christian Jermaine Edwards Jon Elsom Kholoud Etman Marie Archambeaud Nadia Alken Naghmeh Pour Nawaal Hendricks Olissa Rogers Poppy Manning Rachael Spann Selma Nicholls Sherif Mounir Tash Beecher ZuBeDa Portia Cele Warren Gray

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