SherifMounir

Sherif Mounir is an Egyptian commercial director who began his career as a Creative Director at Tarek Nour Communications and VML before transitioning into directing. With over 15 years of experience in advertising, he brings a unique combination of strategic thinking and cinematic storytelling to every project. 

His background in creative strategy gives him a deep understanding of brands, audiences, and consumer behavior, allowing him to craft films that are not only visually engaging but also built on strong, meaningful ideas. Mounir has directed campaigns across Egypt and the Middle East, including Saudi Arabia and Morocco, specializing in concept-driven commercials that respect the audience's intelligence and connect through authentic, relatable storytelling rather than relying on short-lived trends. 

He approaches every project by first asking a simple question, "Who am I speaking to?" believing that every creative decision should be guided by a clear understanding of the audience. He believes the most memorable advertising is rooted in timeless ideas, combining strategic insight with emotional storytelling to create films that stay relevant long after they first air.

Instagram

Facebook

Vimeo