Director of 4Creative, Channel 4
Miketta Lane is Director of 4Creative, Channel 4’s multi-award-winning in-house creative agency, with almost 20 years’ experience in creative leadership and production. She joined 4Creative in 2005, progressing from Runner to Producer, before stepping away to work on U2’s record-breaking 360° Tour. She later delivered campaigns for organisations including ITV, Google, Karmarama and ONE, returning to Channel 4 as Executive Producer in 2014 and subsequently taking on the leadership of 4Creative.
Under her leadership, 4Creative combines creative ambition with operational excellence, producing award-winning work with both commercial and cultural impact. As a creative leader and mother of three young daughters, Lane is passionate about creating the conditions in which new talent, ambitious ideas and the next generation of creative voices can thrive